Brand Identity | Packaging and Interface Concepts
Desktop mockup: A two-column opening section connects the identity, primary message, navigation, and supporting imagery.
Balance 3500 brings identity, packaging, web layouts, promotional material, and mobile interface concepts into a coordinated wellness-program design. My focus was the translation of a recognizable identity across formats with different informational demands.
A bold logotype, blue and orange accents, and recurring geometric frames establish continuity. Packaging concentrates attention on product identification and nutritional positioning. Web and mobile layouts organize program information, activity tracking, and support functions into smaller, scannable groups. The same visual vocabulary changes in density and scale to suit each application.
The project investigates how branding extends into information architecture: recognition depends on consistent visual cues, while each format requires its own priorities. The interface screens are design concepts; they represent proposed interactions rather than a documented, deployed product.
Web layout: Sectional organization, hexagonal framing, and icon-supported callouts extend the identity through a longer page.
Packaging: A meal-replacement bar wrapper coordinates brand identification, product imagery, and supporting information.
Promotional composition: Program features, interface screens, and packaging are brought together in a vertical presentation.
Mobile concepts: Proposed login, tracking, and support screens apply a consistent hierarchy across related tasks.
