Apparel Design | Brand Development and Entrepreneurial Practice
Eagle Ridge Threads is the direct-to-consumer apparel brand I founded around long-distance hiking culture, Appalachian Trail references, and outdoor experience. The work connects graphic authorship to the practical demands of developing a product line for a specific audience.
The collection includes emblems, typographic slogans, scenic compositions, line illustration, and character-based humor. Rather than impose one style on every design, I use shared subject matter and tone to connect the range. Each graphic must also account for hierarchy, reproduction scale, color limitations, and its placement on apparel.
This practice brings design decisions into contact with merchandising and customer response. It provides a context for examining how audience knowledge, visual differentiation, and production constraints shape a collection over time.
Selected apparel graphics: Trail references, outdoor imagery, and typographic humor connect a varied collection designed for a defined hiking audience.
